Choose the Right Channel to Meet Your Business Objectives
Your small business can’t flourish without a smart marketing plan. But not everyone is well-versed in the kinds of marketing campaigns that get meaningful results.
When it’s time to advertise, most small business owners turn to a digital marketing agency to help them achieve brand awareness, increase organic website traffic, show up on search engines, engage with potential customers, and generate qualified leads that translate to sales.
That’s because the expertise it takes to carry out nuanced and powerful campaigns isn’t developed overnight or by reading a few blogs. It takes expertise that can only come from years of experience and deep knowledge of the latest marketing tech.
Keep reading to learn more about marketing solutions that could help your business. This way, when you contact a marketing agency near you, you know exactly what you should ask about.
Solutions for Brand Awareness
If you want to build brand awareness – simply having people know about your company – there are many choices for marketing solutions that will work in your favor.
Geofencing, which targets potential customers who are proximally nearby, can prompt someone to stop in as they pass through the area. Discovery, programmatic, and digital out-of-home ads also inform potential customers that you exist. You can even target audiences on social media whose interests align with your business to show them ads that they’re more likely to respond to or interact with.
Solutions for Increasing Organic Traffic
If you want your potential customers to find your website by using specific search terms – and you don’t want to buy ads to do it – then search engine optimization is the solution you’re looking for.
Search engine optimization (SEO) helps your website show up high in search engine results pages (SERPs), completely organically, by incorporating relevant keywords in robust, engaging content. It also requires an assessment of website health and domain authority, plus building backlinks on other websites.
Solutions for Showing Up in the SERPs
Search engine optimization is a long game, so you might need to opt for paid search ads to show up in the SERPs more quickly. Like SEO, paid search ads utilize relevant keywords and put your website in the top three results on Google. These results are labeled as ads – but they get clicked on quite frequently regardless.
Depending on the type of ad you choose, you’ll pay per impression or per click. Thankfully, you can set your own budget for these types of campaigns, so you have lots of control over spending and can be assured that you’re reaching the audience who is actively looking for your products and services.
Solutions for Engaging with Your Customers
If you want to get your potential customers talking about your product – and thinking about it, too – then you’ll need a digital marketing solution that lets you engage with them where they are.
The solution is social media. Platforms like Facebook, Instagram, Twitter, LinkedIn, and even TikTok help you start the conversation, get feedback, and keep your brand top-of-mind. But social media management requires a heavy investment in time and resources, plus some public relations know-how to build positive and constructive relationships. Negative engagement is not the attention you want for your business.
Solutions for Lead Generation
If you need to generate quality leads, there are several digital marketing solutions that can help you do it.
First, you can use Google ad campaigns that market to affinity or in-market audiences – people who are already looking for what you’re offering. You can also retarget potential customers by paying for display ads that show up for them as they browse online, especially after they’ve already visited your website.
Remember that PPC or paid search advertising is going to give you the biggest bang for your buck in terms of lead generation, so prioritizing these efforts in omnichannel campaigns is helpful.
See Results with In-Depth Reporting and Analytics
The most unique aspect of digital marketing solutions is that as a small-business owner, you can see exactly how every penny of your budget is spent, how many people you reached, and whether they reacted appropriately to your campaigns.
You can’t say the same for television or radio ads, which are expensive to produce and run, and lack available reporting.
In fact, this constant stream of data enables digital marketers to continually tweak and adjust campaigns to reach their full potential. That means it’s a worthwhile investment for business owners working with a strict budget. You may know more about dr fone virtual location